Effective June 2, 2011
Last revised: July 6, 2012
As used in this policy, the terms "using" and "processing" information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally
Data Collection and Use
- If you are an End-User using a mobile application or visiting a mobile website, we may collect various non-identifying information, such as your mobile device type, device name, device properties, IP address, video views, ad views, ad clicks, search queries, photo views, and page views. If we ever inadvertently collected personally identifiable information, then we will not use this personally identifiable information for ad targeting. If you use a mobile application, we may also collect the device identification code and/or the device MAC address (collectively, "Unique Identifier"). We may also combine all of this non-identifying information with other non-identifying information to infer interests or demographic characteristics.
- The information described above does not personally identify you. It may be used to send you advertisements for products and services that are relevant to your interests, including based on your demographics, and to measure the effectiveness of the Ads. If you would like to opt-out of receiving interest-based ads, please see below.
- In addition, End-Users may choose to provide feedback through the Rhythm Site, for instance, with respect to the Mobile Media that they used. If you decide to do so, we may share your feedback with the applicable Publisher. In addition, feedback may occasionally include personally identifiable information, such as your email address and name. To the extent that you decide to provide personally identifiable information as part of your feedback, such personally identifiable information may be shared with third party service providers and used to help us get a better understanding of our user base, including its demographics, with the goal of improving the user experience from a content and advertising perspective.
- Finally, we may collect from Publishers or Advertisers certain basic personally identifiable information such as business contact details of their personnel or representatives. We use such information to provide the Services, complete transactions, administer inquiries, and contact Publishers or Advertisers with respect to activities or communications relevant to the Services we provide them.
You can choose to opt out of targeting that relies on the unique identification of your mobile device. Once the opt out has been completed, you will still receive advertising messages, however these will not be targeted. In order to opt-out, you should send an email email@example.com, and include your Unique Identifier.
- When you visit the Rhythm Site, our servers automatically record information that your browser sends whenever you visit a website ("Log Data"). This Log Data may include information such as your computer's IP address, browser type or the webpage you were visiting before you came to our Rhythm Site, pages of our Rhythm Site that you visit, the time spent on those pages, information you search for on our Rhythm Site, access times and dates, and other statistics. We use this information to monitor and analyze use of the Rhythm Site and the Services and for the Rhythm Site's technical administration, to increase our Rhythm Site's functionality and user-friendliness, and to better tailor it to our visitors' needs.
Information Sharing and Disclosure.
Non-Identifying Information and Aggregate Information
We may share with third parties aggregated information, that does not include either individual information or any personally identifiable information, for industry analysis, demographic profiling and other purposes.
Rhythm may sell, transfer or otherwise share some or all of its assets, including your information, whether personally identifiable or not, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
Compliance with Laws and Law Enforcement.
Rhythm cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Rhythm or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity.
We are very concerned with safeguarding your information, and employ reasonable measures designed to protect your information from unauthorized access.
Links to Other Sites.
The Mobile Media and the Rhythm Site may contain links to other websites or media property. If you choose to click on a third party link, you will be directed to that third party's website or media property. The fact that we link to a website or media property is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites or media property. These other websites or media property may place their own cookies or other files on your computer, collect data or solicit personal information from you, and may follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites or media property you visit.
Our Policy Toward Children.
The Rhythm Site and the Services are not directed to children under 13. We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us at firstname.lastname@example.org. If we become aware that a child under 13 has provided us with personally identifiable information, we will delete such information from our files.