Rhythm releases metrics every quarter to help you evaluate the effectiveness of your mobile brand advertising and to learn best practices. Data points are based on ads served across iPhone, iPod Touch, iPad, Android and other devices in the US market. The data points cover brand ad campaigns from Q4 2012.

We hope this data adds to your understanding of mobile brand advertising. If you have any suggestions for future reports, please email us at press@rhythmnewmedia.com.