By 11/09/2012
This past Wednesday, Digiday asked agency and publishing executives the question, “What Does ‘Premium Inventory’ Actually Mean?” As the leader in premium mobile video advertising, we wanted to weigh in on what premium means for mobile video.
Ujjal Kohli, CEO, Rhythm
While what is exceptional and valuable may differ from person to person, one thing remains true for all mobile video—premium mobile video is defined by high ad completion rates. When a user values a video enough to watch a brand ad in full, that post-ad video is premium. In our book, average completion rates of 75% or higher signal a must-see, highly valued premium mobile video experience. Even higher completion rates (like Rhythm’s average 89% completion rate) are further validation of a premium mobile video experience.