Rhythm’s vSNAX Videos App Brings the Latest from MTV Networks and More to iPhone and iPod Touch

July 10 , 2008

Mountain View, CA–July 10, 2008 –Rhythm NewMedia, a leader in mobile video, today announced the availability of the free vSNAX Videos native iPhone application on the Apple App Store. The application delivers premium mobile video clips to iPhone and iPod touch users from more than 20 premium media partners including AccuWeather.com, Ford Models, Ripe TV, and MTV Networks’ VH1, Spike and GameTrailers.  vSNAX Videos is refreshed throughout the day to offer the latest celebrity gossip, TV show highlights, breaking news, national weather forecasts, fashion and comedy clips. 

“The iPhone allows for significant improvement to the way customers experience and consume videos on their mobile devices. We’re excited to launch vSNAX Videos and fully expect users to continue to devour more and more snack size video clips on their iPhones,” said Jim Morris, chief product officer of Rhythm NewMedia. "vSNAX Videos brings mobile viewing to an entirely new level by using the iPhone’s groundbreaking Multi-Touch user interface so, for the first time, iPhone owners are able to continue to watch their video clip while simultaneously swiping through thumbnails to pick their next selection."

“With vSNAX, we’re expanding the industry-leading reach of our mobile video portfolio, serving up content to the consumer that is both engaging and free, on two industry changing devices,” said Alice Kim, senior vice president, Digital Distribution and Partner Relations, MTV Networks. 

Pricing and Availability

vSNAX Videos will be available exclusively in the US and can be downloaded beginning today for free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/

About Rhythm NewMedia & vSNAX Videos

vSNAX Videos is a free mobile video service owned and managed by Rhythm NewMedia.  Rhythm is the leading provider of ad funded mobile video services, offering ad serving, ad sales and content sourcing. Rhythm works with top operators, brands, advertising agencies and content providers to maximize customer satisfaction and revenues at every step. With years of experience delivering dynamically targeted mobile campaigns, Rhythm accurately measures the impact of brand campaigns with a patent-pending measurement system and provides extensive reporting to advertisers, content partners and operators. Leading mobile operators including 3-UK, Vodafone Spain, Orange UK, T-Mobile-UK and two of the largest US operators are currently using Rhythm, with several more coming. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners. For more information please visit: www.rhythmnewmedia.com

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