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	<title>Latest updates</title>
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	<description>The most recent pages updated on Rhythm's site</description>
	<pubDate>Tue, 21 May 2013 16:31:55 -0400</pubDate>
	<copyright>2012 © Copyright Rhythm NewMedia Inc.</copyright>
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		<title>VP of Advertising Operations</title>
		<description><![CDATA[VP of Advertising OperationsThis is a unique opportunity for a strategic operations leader passionate about being part of the fastest growing space in advertising.  The VP of Advertising Operations will own all aspects of customer and partner facing operations critical to delivering on Rhythm’s premium mobile value proposition.  The right candidate will lead lead the people, process and technology to scale operations during a time of explosive growth in revenues, customers and partners.Responsibilities:Lead overall advertising campaign execution for Ad Age 100 clientsOptimize campaign delivery strategy &amp; operations to ensure industry leading brand advertising performanceAccountable for revenue delivery while supporting company margin objectivesEstablish scalable business processes and technology solutions to enable explosive revenue growthChampion technology initiatives with the Engineering Team improve operational systems &amp; toolsCollaborate with Sales on order management, media planning &amp;]]></description>
		<pubDate>Wed, 15 May 2013 18:01:06 -0400</pubDate>
		<link>http://rhythmnewmedia.com/careers/vp-of-advertising-operations/</link>

	<guid>http://rhythmnewmedia.com/careers/vp-of-advertising-operations/</guid>
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		<title>Marketing Intern</title>
		<description><![CDATA[This is a fantastic role for someone energetic and eager to learn. Rhythm is recognized as the leader in premium mobile video, and your job will be to assist Rhythm’s marketing team.Rhythm provides an advertising technology platform and premium direct sales to more than 200 mobile apps and sites in the US for media partners such as CBS, Warner Bros., Fox, NBC Universal, VEVO, and IAC, as well as independent publishers and game developers.ResponsibilitiesAssist marketing team in evaluating data for quarterly Rhythm Insights reportsSystematically track video advertising on mobile apps, mobile websites and online sites such as Hulu, ABC.com, CW, etc.Watch videos (yes, you’ll get to watch mobile and online videos at work!)Create screen capture video demos of Rhythm’s advertising units (we’ll train you!)Research and analyze other mobile advertising companies and maintain up to date profiles on their products, services, press, positioning,]]></description>
		<pubDate>Tue, 26 Mar 2013 18:26:05 -0400</pubDate>
		<link>http://rhythmnewmedia.com/careers/marketing-intern/</link>

	<guid>http://rhythmnewmedia.com/careers/marketing-intern/</guid>
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		<title>VP of Marketing</title>
		<description><![CDATA[This is an exciting opportunity for an energetic marketing leader interested in being part of the fastest growing space in advertising.  The VP of Marketing will own all facets of marketing and public relations, and use creative skills to further strengthen Rhythm’s position as the leading premium mobile video company.  You will define, test, and grow a high-leverage marketing engine for both our advertiser and publisher products.  You will be expected to take full responsibility for Rhythm's marketing team, activities and budget. Responsibilities:Lead cohesive marketing, sales development, creative services and ad product teamTranslate Rhythm’s short and long-term business strategies into a comprehensive marketing programDefine measurable goals, report on progress and optimize continuallyEvolve advertiser and agency value propositions, working closely with sales and business development teamsCreate and implement aggressive PR strategyLead Rhythm’s research initiativesOrganize advertising product go-]]></description>
		<pubDate>Mon, 18 Mar 2013 16:41:45 -0400</pubDate>
		<link>http://rhythmnewmedia.com/careers/vp-of-marketing/</link>

	<guid>http://rhythmnewmedia.com/careers/vp-of-marketing/</guid>
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		<title>Mobile Video: A World Without Primetime</title>
		<description><![CDATA[We all know that premium video viewing hours differ somewhat by both device and content type. While all forms of premium video have their unique merits, the distinctions between video viewing experiences—from TV to online to mobile to tablet—make a big difference to advertisers.TV and online viewership tend to spike at primetime, with advertisers investing more than half of all TV ad dollars into advertising between the hours of 8pm and midnight. There are plenty of advantages to primetime TV advertising, but consistent exposure remains a challenge; there are still 20 hours in the day during which consumers are watching video but aren’t necessarily seeing the advertisement on TV. For mobile video, the viewership picture and ensuing advertising opportunities look quite different. Boasting consistent viewership throughout the entire waking day,]]></description>
		<pubDate>Thu, 21 Feb 2013 22:46:00 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/mobile-video-a-world-without-primetime/</link>

	<guid>http://rhythmnewmedia.com/blog/mobile-video-a-world-without-primetime/</guid>
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		<title>The 2013 thinkLA Mobile Breakfast on March 20th</title>
		<description><![CDATA[The 2013 thinkLA Mobile Breakfast is right around the corner (March 20th), and it’s shaping up to be a must-go event. If you’re already planning to attend, you’ve made an excellent life choice. If you haven’t signed up yet, we highly suggest you do. Here’s what’s up.The Content: The event’s central question is the one at the center of every marketer’s universe. How are companies adapting to the ever-changing mobile world and how can marketers keep up with the on-the-go consumer? Look forward to interesting debate and key insights focusing on the mobile landscape.The Talent: Hosted by Airwave’s Joao Machado, the event features panelists Henry Blodget, CEO &amp; Editor of Business Insider; Jonathan Anastas, VP of Global Brand Marketing and Head of Digital at Activision; and Rich Haskins, Executive VP of CW TV.The Attendees: First and foremost, Rhythm. We’re sponsoring the event and will definitely see you there.]]></description>
		<pubDate>Tue, 19 Feb 2013 19:38:07 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/the-2013-thinkla-mobile-breakfast/</link>

	<guid>http://rhythmnewmedia.com/blog/the-2013-thinkla-mobile-breakfast/</guid>
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		<title>sfBIG: Keep an Eye on Video</title>
		<description><![CDATA[Yesterday morning, San Francisco Bay Area marketers gathered at the Palace Hotel in San Francisco to hear what David Verklin of Calera Capital had to say about the future of digital advertising. And what did he and his highly attuned crystal ball predict for the year to come? It’s all about video, he says. And TV everywhere is the big trend we need to watch closely.The most important thing happening in digital—the trend that’s unfolding before our eyes and will be mainstream before we know it—is TV everywhere on demand. Watching what you want when you want on whichever device you want is going to happen. It’s just a matter of time. As Verklin exclaimed with his characteristic enthusiasm, “TV everywhere is your destiny!”Just a few years ago, TV was a device. TV was limited to the living room or your bedroom or wherever your physical television set was located. Now, TV is an experience you can have anywhere there’s a wireless or WiFi signal.But how do brands advertise to this new on-the-]]></description>
		<pubDate>Fri, 01 Feb 2013 18:29:29 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/sfbig-keep-an-eye-on-video/</link>

	<guid>http://rhythmnewmedia.com/blog/sfbig-keep-an-eye-on-video/</guid>
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		<title>Bigger is Better: Phablets the Best of Both Worlds for Mobile Video</title>
		<description><![CDATA[The Wall Street Journal recently reported on “phablets”, the huge-for-a-phone-small-for-a-tablet device that’s taking the mobile market by storm. In the US and across the globe, users love these devices, especially for watching mobile video.The 3.5-inch iPhone used to be the standard in smartphone screen size, but the new norm is much, much bigger. According to ABI Research, shipments of smartphones with screens 4.6 inches or larger grew from 1.8 million units in 2011 to 82.7 million units a year later. This past year, the iPhone grew to four inches and Samsung, thanks in part to its suite of bigger-than-iPhone smartphones, jumped to number one in the global mobile market. The “bigger is better” trend is definitely sticking.But why the giant smartphone? Part tablet, part smartphone, they sport the best of both worlds and are built for mobile video. Just as tablet audiences watch more than twice as much mobile video as smartphone audiences,]]></description>
		<pubDate>Wed, 30 Jan 2013 21:32:02 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/bigger-is-better-phablets-the-best-of-both-worlds-for-mobile-video/</link>

	<guid>http://rhythmnewmedia.com/blog/bigger-is-better-phablets-the-best-of-both-worlds-for-mobile-video/</guid>
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		<title>Mobile: The First Screen!</title>
		<description><![CDATA[In case you were looking for even more evidence of the mobile crossover, that moment when mobile web traffic surpasses desktop internet and the development of mobile experiences becomes priority one for publishers and ecommerce players, brace yourself, because here it is. In a fireside chat at yesterday’s Mobile Media Summit in San Francisco, Calif., David Veneski, US Media Director at Intel, opened the session by declaring mobile the first screen for advertising media. The first screen!Coming from Intel—a company whose business primarily depends on PC rather than mobile and whose data-oriented, metrics-driven culture encourages nothing less than systematic measuring—this is a huge deal.And what was Veneski’s number one lesson for other CMOs looking to go mobile? Integrate, integrate, and integrate some more. Sure, mobile can stand alone, but mobile can also supplement and amplify other media and marketing activities.Mobile is for branding, for direct response, and for everything in between.]]></description>
		<pubDate>Wed, 23 Jan 2013 20:57:41 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/mobile-has-arrived/</link>

	<guid>http://rhythmnewmedia.com/blog/mobile-has-arrived/</guid>
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		<title>Upcoming Cynopsis Digital Webinar: Capitalizing on Mobile Video</title>
		<description><![CDATA[Thursday, January 24 1:30-3pm ETThe digital landscape is shifting, and mobile video has emerged as a prominent player. This upcoming Thursday, Cynopsis Digital is hosting a webinar featuring a panel of experts (including Rhythm’s own Lisa Abramson, Senior Director of Marketing) to help marketers, advertisers, media buyers, and more understand how and where mobile video fits into the modern marketing equation.Learn more about the webinar and register here: http://www.cynopsis.com/webinars/mobile-video/See you there!]]></description>
		<pubDate>Fri, 18 Jan 2013 19:37:54 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/cynopsis-digital-webinar-mobile-video/</link>

	<guid>http://rhythmnewmedia.com/blog/cynopsis-digital-webinar-mobile-video/</guid>
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		<title>Mobile Video Diaries</title>
		<description><![CDATA[The IAB recently published “Mobile Phone Video Diaries: Understanding Mobile Video Usage”, and the report is a veritable gold mine for all things mobile video. Here are some of the most interesting findings:  Mobile video is viral video. Mobile devices themselves might be deeply personal, but mobile videos are built for sharing.  92% of mobile phone consumers share mobile video with others, with 49% of mobile phone consumers sharing mobile video on a weekly basis.Consumers watch mobile video all the time. Mobile video usage building throughout the day, starting in the early morning, growing steadily throughout the day, and peaking in the late evening. Users watch more mobile video during the week than the weekends.Home is where the mobile video is. In fact, 63% of all mobile video usage happens at home.Mobile video usage surpasses mobile email usage for power users.]]></description>
		<pubDate>Thu, 03 Jan 2013 18:50:45 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/mobile-video-diaries/</link>

	<guid>http://rhythmnewmedia.com/blog/mobile-video-diaries/</guid>
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		<title>Investors and VC’s: Mobile is Poised to Take On Traditional Media</title>
		<description><![CDATA[At the Cowen &amp; Co. Technology Trendspotting Conference this week in San Francisco, I was lucky enough to be part of a fantastic panel on the topic of mobile advertising in the company of some great industry thought leaders: George Bell, President &amp; CEO of Jumptap; Sankar Patel, VP Group Director of Digital at Carat San Francisco; Dominic Paschel, Vice President of Pandora Media; and Chad Stubbs, Senior Director of Marketing at PepsiCo.  Among the many lively discussion points, there was a particular moment that stood out for me as a signifier that mobile is now truly understood as must-have for any marketer:Throughout the panel discussion, moderated by John Blackledge and Kevin Kopelan of Cowen &amp; Co., there was live electronic polling of the audience, which was composed of around 200 VCs, private equity and institutional investors. The question arose: As mobile advertising grows, will it do so at the expense of online media,]]></description>
		<pubDate>Fri, 04 Jan 2013 19:02:57 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/investors-mobile-poised-trad-media/</link>

	<guid>http://rhythmnewmedia.com/blog/investors-mobile-poised-trad-media/</guid>
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		<title>Crossing Over: What’s Next As Mobile Triumphs Over The Desktop Internet</title>
		<description><![CDATA[The notion of the mobile “crossover” was avidly discussed throughout 2012—the moment in time when mobile web traffic surpasses that of the desktop internet, and the development of mobile experiences becomes priority one for publishers and ecommerce players across the digital landscape.This “big moment” is a bit of a fantasy. The Crossover has been slowly happening before our eyes, and the tipping point may have already passed.Check out Ujjal's article on MediaPost to see just how far mobile has come, and what we’ll see in 2013.]]></description>
		<pubDate>Wed, 02 Jan 2013 17:58:28 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/crossing-over-mobile-triumphs-desktop/</link>

	<guid>http://rhythmnewmedia.com/blog/crossing-over-mobile-triumphs-desktop/</guid>
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		<title>Why the Rumored Mobile Video Ads on Facebook’s News Feed Won’t Work</title>
		<description><![CDATA[Yesterday, Ad Age published an article entitled “Facebook Prepares to Bring Video Ads to News Feed, Aims for TV Dollars”, speculating that in an attempt to attract brand advertising dollars (and lots of them), Facebook is preparing to bring video advertisements to news feeds in the first half of next year. On the one hand, we can’t blame them for trying. On the other, we’re pretty sure that this is not a winning strategy for brand advertisers. And others have already written about how consumers might react.They Get It… It’s All About Video!What could possibly justify Facebook’s $50-$100 billion valuation? Not little direct response banner ads, that’s for sure. Facebook has discovered that television—a $60+ billion industry in the US alone—is the only spot of advertising paradise with enough ad money to justify Facebook’s massive valuation. They’ve realized the creed by which we already live at Rhythm—it’s all about video!]]></description>
		<pubDate>Wed, 19 Dec 2012 22:32:51 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/why-the-rumored-video-ads-on-facebook-s-news-feed-won-t-work/</link>

	<guid>http://rhythmnewmedia.com/blog/why-the-rumored-video-ads-on-facebook-s-news-feed-won-t-work/</guid>
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		<title>Consumers Turn to Mobile for 2012 Holiday Shopping</title>
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		<pubDate>Mon, 17 Dec 2012 18:23:23 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/consumers-turn-to-mobile-for-2012-holiday-shopping/</link>

	<guid>http://rhythmnewmedia.com/blog/consumers-turn-to-mobile-for-2012-holiday-shopping/</guid>
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		<title>Mobile Metrics That Matter</title>
		<description><![CDATA[When measuring the effectiveness of digital brand advertising, there are five types of metrics that matter: context, completion, engagement, brand lift, and attribution. The success of any brand campaign depends first on defining what it means to succeed—then on getting positive results in all the metrics that matter. These are the metrics and the questions that can be asked to determine whether a digital brand advertising campaign was a resounding success or if it left room for improvement.1. Context Metrics- The context in which brand ads are seen is a big deal for any campaign. Not only do brands need to ensure that the right audience is seeing their ads, they also need to ensure that their ads are surrounded by the right content and feel. Ask:How good is the setting in which the ad is played? Is the content premium?Is the look and feel of the surrounding content congruous with the brand?Is the brand message targeted at the right audience for the brand?2. Completion Metrics-]]></description>
		<pubDate>Thu, 13 Dec 2012 19:45:14 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/mobile-metrics-that-matter/</link>

	<guid>http://rhythmnewmedia.com/blog/mobile-metrics-that-matter/</guid>
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		<title>Introducing Flow</title>
		<description><![CDATA[Last year, several of our premium media partners asked us to extend our technology platform to help support their direct sales efforts while still maintaining the tight integration with Rhythm’s direct sales team that already worked so well. We’ve always been considered the leader in mobile video technology for premium content, but until recently our monetization technology was, with few exceptions, used internally. We took our partners’ request as an opportunity to build and—today—to launch Flow—a comprehensive tablet &amp; mobile video platform for publishers who want to deliver elegant, engaging brand advertising experiences.Flow means simplicity for both publishers and advertisers. As a platform, Flow enables better brand advertising experiences across premium content properties using a common technology framework that underlies all of them,]]></description>
		<pubDate>Tue, 11 Dec 2012 18:50:10 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/introducing-flow/</link>

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		<title>What Does Premium Mobile Video Actually Mean?</title>
		<description><![CDATA[This past Wednesday, Digiday asked agency and publishing executives the question, “What Does ‘Premium Inventory’ Actually Mean?” As the leader in premium mobile video advertising, we wanted to weigh in on what premium means for mobile video. Ujjal Kohli, CEO, RhythmWhile what is exceptional and valuable may differ from person to person, one thing remains true for all mobile video—premium mobile video is defined by high ad completion rates. When a user values a video enough to watch a brand ad in full, that post-ad video is premium. In our book, average completion rates of 75% or higher signal a must-see, highly valued premium mobile video experience.  Even higher completion rates (like Rhythm’s average 89% completion rate) are further validation of a premium mobile video experience. ]]></description>
		<pubDate>Fri, 09 Nov 2012 17:37:24 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/what-does-premium-mobile-video-actually-mean/</link>

	<guid>http://rhythmnewmedia.com/blog/what-does-premium-mobile-video-actually-mean/</guid>
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		<title>75% or Higher In-Stream Video Ad Completion = Premium Content</title>
		<description><![CDATA[From the press to the panels, the spotlight’s on premium. Easily one of the most used and abused words in media today, premium (the true, valuable, and meaningful kind) remains paramount for top tier brand advertisers looking to connect with consumers. But what is premium… really?Premium is what is exceptional and valuable. To be premium and valuable to a brand marketer, content must be high quality and consistent with a brand’s stature and personality; this is absolutely necessary. But the objective and measurable metric for what qualifies as premium and what is sufficient for successful brand advertising is this: Premium video content has high in-stream video ad completion rates, with completion rates of 75% or higher qualifying as premium.  So why all the confusion? The main reason premium has been so tough to define is because what’s premium is inherently subjective—what one user emphatically prefers and values is almost certainly not universal across all users.]]></description>
		<pubDate>Mon, 19 Nov 2012 23:33:11 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/75-or-higher-in-stream-video-ad-completion-premium-content/</link>

	<guid>http://rhythmnewmedia.com/blog/75-or-higher-in-stream-video-ad-completion-premium-content/</guid>
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		<title>The Great Debate: Is Mobile Made for Direct Response or Brand Advertising</title>
		<description><![CDATA[For the upcoming Digiday Mobile conference on December 13th, Digiday asked speakers to pick a side in the great third screen debate: Is mobile media better suited for brand advertising or direct advertising, and why? Here’s how it breaks down. Direct Response FirstCurrently, the majority of mobile ads are direct response, with the majority of direct response inventory residing in long tail applications like games. Direct response was the first to the mobile advertising party, and because direct response has a huge variety of available applications on mobile—like store locator, tap to call, tap to share, and tap to shop features among myriad others—it has proven to be largely successful for app or media downloads, local advertisers, and large brands looking for direct response engagement.  It has also lead to some M&amp;A and IPO exits with multiples that are rich against any benchmark.A New Home for Brand Advertising For big brands, image-making is the way to market share and decent margins,]]></description>
		<pubDate>Thu, 29 Nov 2012 17:56:36 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/the-great-debate-is-mobile-made-for-direct-response-or-brand-advertising/</link>

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		<title>In-Stream Mobile Video Explosion</title>
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		<pubDate>Wed, 30 May 2012 18:15:18 -0400</pubDate>
		<link>http://rhythmnewmedia.com/blog/in-stream-mobile-video-explosion/</link>

	<guid>http://rhythmnewmedia.com/blog/in-stream-mobile-video-explosion/</guid>
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		<title>By the Numbers: Our Fave Rich Media Insights</title>
		<description><![CDATA[The Rhythm Rich Media Insights Report is out, and it’s definitely a good one you’ll want to read in full. For all the intricate details, you’ll have to check out the report yourself, but here are some of our favorite findings about the state of mobile rich media advertising today.Rich media is becoming more and more mainstream. Bested by mobile video in year over year growth but still growing incredibly fast (98% for mobile video and 78% for mobile rich media), mobile rich media has quickly become one of the coolest ads on the block. Just under half of Rhythm campaigns (43%) include either Full Page rich media ads or In-Banner video, and the trend toward rich media is only going to accelerate in the future.  Mobile rich media and mobile video ads are two of a kind. What better way to liven up a rich media ad than with video? At Rhythm, 36% of rich media Full Page ads include video and 28% of campaigns incorporate In-Banner video (a product released just last year).]]></description>
		<pubDate>Wed, 07 Nov 2012 21:21:47 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/by-the-numbers-our-fave-rich-media-insights/</link>

	<guid>http://rhythmnewmedia.com/blog/by-the-numbers-our-fave-rich-media-insights/</guid>
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		<title>By the Numbers: Our Fave Q2 Rhythm Insights</title>
		<description><![CDATA[Today Rhythm released its Q2 2012 Insights Report, and it’s so chock full of sweet and juicy mobile and tablet statistics that it might just make your mouth water. Here, we talk about three of our favorite insights and how they’re impacting the mobile industry in real and measurable ways.70% of mobile video is watched over Wi-Fi A significant chunk of mobile video viewing has moved to Wi-Fi, up from 51% this time last year. Our educated guess is that this probably has a little something to do with tiered data plans and the hefty cost of extra data. It’d be interesting know what portion of the 30% of videos not watched over Wi-Fi are watched by users on unlimited data plans. Aha… a potential survey question for the Q4 Rhythm Insights Report!56% of tablets are shared between two or more users, with 32% having two users, 17% with three users, and 7% with four or more usersIn other words—for every 100 tablets sold, there are at least 187 users interacting with those very same devices. Of course,]]></description>
		<pubDate>Tue, 18 Sep 2012 23:19:47 -0400</pubDate>
		<link>http://rhythmnewmedia.com/blog/fun-with-numbers-our-fave-q2-rhythm-insights/</link>

	<guid>http://rhythmnewmedia.com/blog/fun-with-numbers-our-fave-q2-rhythm-insights/</guid>
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		<title>A Mobile Household is a TV Household</title>
		<description><![CDATA[Back in the old media days, the TV set was just about the only way to consume video content—making it pretty easy to guesstimate what people were watching and when. Nielsen gave brands insight into consumers’ viewing habits, brands invested ad dollars into the networks and timeslots with the high ratings, and that was that. It worked like a charm… until along came DVRs, online video, smartphones, and tablets.Every August, Nielsen adjusts the estimated number of US “TV Households” to prepare for the upcoming season of television programming. This year, for the second year in a row, Nielson adjusted that number down half a million households to total 114.2 million households for the 2012/13 TV season. Along those same lines, between Q2 2011 and Q2 2012, Comcast reportedly lost 400,000 cable subscribers. Meanwhile, in the very same time period, Comcast gained 1.4 million high-]]></description>
		<pubDate>Mon, 05 Nov 2012 17:47:54 -0500</pubDate>
		<link>http://rhythmnewmedia.com/blog/a-mobile-household-is-a-tv-household/</link>

	<guid>http://rhythmnewmedia.com/blog/a-mobile-household-is-a-tv-household/</guid>
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		<title>Are You Upgrading to the iPhone 5?</title>
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		<pubDate>Tue, 25 Sep 2012 22:10:52 -0400</pubDate>
		<link>http://rhythmnewmedia.com/blog/are-you-upgrading-to-the-iphone-5/</link>

	<guid>http://rhythmnewmedia.com/blog/are-you-upgrading-to-the-iphone-5/</guid>
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		<title>Are Video Ads Equally Immersive on Small and Large Devices?</title>
		<description><![CDATA[These days, people are enjoying video and video advertisements on a wide range of devices—from smartphones and tablets of all different sizes to laptops, desktops, and big screen televisions. Video ads have proven to be immersive on bigger screens, but what about on smaller mobile devices like tablets and smartphones? Are video ads equally immersive on a 4-inch smartphone or a 7-inch tablet as they are on a 52-inch plasma TV?Videophiles, retail stores, and device manufacturers agree that the optimal viewing angle for watching video on any device is 30-degrees, an angle at which the device’s screen occupies the majority of the viewer’s field of vision. The table below shows the ideal viewing distance ranges (roughly correlating to a 30-degree viewing angle) for some popular devices of all sizes: Every device, big or small, has an optimal video viewing distance, and although distances vary based on screen size,]]></description>
		<pubDate>Tue, 30 Oct 2012 21:17:41 -0400</pubDate>
		<link>http://rhythmnewmedia.com/blog/are-video-ads-equally-immersive-on-small-and-large-devices/</link>

	<guid>http://rhythmnewmedia.com/blog/are-video-ads-equally-immersive-on-small-and-large-devices/</guid>
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		<title>IDFA: Great with the Potential for Even More</title>
		<description><![CDATA[With the iOS 6 release, Apple has introduced the Identifier for Advertisers (IDFA), the opt-out tracking and targeting tool for mobile applications. The replacement for Apple’s security-burdened UDID, IDFA enables advertisers to recognize each device with a non-permanent, non-personal identifier and subsequently tailor the advertising they deliver. The new IDFA has three big benefits:Standardization: Advertisers now have a standard mechanism for identifying both iPhones and iPads, greatly enhancing their ability to target appropriate ads to those devices.Opt-Out Capabilities: Device owners can opt out of ad targeting if they want to, and advertisers will still have the ability to frequency target, minimizing bombardment of the same ad over and over regardless of ad tracking settings.Unique Data for Unique Users: When a device is reset, the IDFA changes. This is particularly useful when a device switches hands,]]></description>
		<pubDate>Thu, 25 Oct 2012 17:41:55 -0400</pubDate>
		<link>http://rhythmnewmedia.com/blog/idfa-already-great-with-the-potential-for-more/</link>

	<guid>http://rhythmnewmedia.com/blog/idfa-already-great-with-the-potential-for-more/</guid>
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		<title>TiE Down Our CEO</title>
		<description><![CDATA[Rhythm CEO, Ujjal Kohli will be taking part in a discussion titled "When will Mobile Advertising be a $20B market?" This event is being put on by TiE: The Indus Entrepreneurs, Thursday August 23. With the rapid growth of mobile this is sure to be an interesting discussion.Details:Thursday, August 23, 2012 - 6:00pm - 9:00pm TiE Conference Center 2903 Bunker Hill LN Santa Clara CAIf you are in Sillicon Valley- Check it out!]]></description>
		<pubDate>Wed, 22 Aug 2012 23:30:08 -0400</pubDate>
		<link>http://rhythmnewmedia.com/blog/tie-down-our-ceo/</link>

	<guid>http://rhythmnewmedia.com/blog/tie-down-our-ceo/</guid>
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		<title>TV in a Mobile Medium</title>
		<description><![CDATA[TV offers qualities that, despite cord-cutters predicting otherwise, cement it as a media source – literally, have you tried moving a 50” RCA from the 1990s?  The ability to gather with others for live events cannot be replicated, and advertisers know this.  However, consumers have also proven a desire to bring TV along with them as a supplemental approach to viewing content.  The ubiquity of high speed, high-resolution devices has made this possible.  But as the medium changes, so do the habits of the user.  The relationship between free video content and brand advertising requires a different approach on mobile devices because of the expectations of mobile viewers and the unique qualities offered by phones and tablets.There are a growing number of companies taking a disruptive approach to mobile video.  Some try to mimic the TV experience -- as broadcast TV airwaves are free, companies have found ways to bring primetime broadcast programming to the mobile user with device-]]></description>
		<pubDate>Thu, 30 Aug 2012 18:42:39 -0400</pubDate>
		<link>http://rhythmnewmedia.com/blog/tv-in-a-mobile-medium/</link>

	<guid>http://rhythmnewmedia.com/blog/tv-in-a-mobile-medium/</guid>
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		<title>Olympic-Themed Advertising Reaches All Users</title>
		<description><![CDATA[The 2012 Olympic Games saw record engagement across all mediums –TV, online, mobile, hashtags, Facebook likes, etc.  This heightened awareness helped marketers distribute timely campaigns to reach an involved audience.  But what about all those who missed Usain Bolt’s 9.63 second dash and Gabby Douglas’s killer floor routine on TV?   Olympic-themed mobile and tablet creative extended reach beyond those viewing the games on TV.  Themed advertising can be particularly effective because the content is already on the mind of the user.  Additionally, while the Olympics only lasted a couple weeks, Olympic ad campaigns saw success by running before and after the Games. ]]></description>
		<pubDate>Fri, 24 Aug 2012 18:53:41 -0400</pubDate>
		<link>http://rhythmnewmedia.com/blog/olympic-themed-advertising-reaches-all-users/</link>

	<guid>http://rhythmnewmedia.com/blog/olympic-themed-advertising-reaches-all-users/</guid>
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		<title>Mobile&#039;s on (Kindle) Fire</title>
		<description><![CDATA[There’s a price war a-brewin’ in the land of tablets, and that’s nothing but great news for mobile video. Yesterday, Amazon announced its new line of Kindles Fires, ranging from the $159 entry-level Wi-Fi-enabled starter unit to the top-of-the-line 4G LTE version starting at $499. As Jeff Bezos announced with more than a hint of excitement, the lower prices represent “more than $400 in year-one savings”—and that’s something that resonates with tablet coveters worldwide.Cheaper Tablets, Bigger AudienceIt’s no surprise. Tablets have been on the rise since Apple introduced its first iPad in 2010, with 29% of USA adults owning a tablet as of January 2012 compared to a measly 2% in early 2009. But there is still potential for epic growth. Tablet coveters who had previously found the iPad or another Android tablet to be beyond their financial means may no longer be priced out of a tablet and the wide market it serves.Bigger Audience, More Mobile VideoWith its HD screen and 4G capabilities,]]></description>
		<pubDate>Fri, 07 Sep 2012 23:24:02 -0400</pubDate>
		<link>http://rhythmnewmedia.com/blog/mobiles-on-kindle-fire/</link>

	<guid>http://rhythmnewmedia.com/blog/mobiles-on-kindle-fire/</guid>
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