Rhythm

premium mobile video

You Can Take That to the Bank, or…

By 08/06/2012

Instead of going to the bank, use your mobile device. Mobile banking is growing like a weed, on steroids and HGH (We aren’t sure that would actually work, but you get the idea.) Don’t just take our word for the demand for mobile banking , how about these stats from consumers surveyed across Rhythm’s collection of premium mobile properties:

  • 88% of Rhythm's audience is willing to download a mobile app from their bank or credit card provider
  • 35% access banking features on their device daily
  • 74% of Rhythm's audience has used mobile banking features in the past year (vs. 21% mobile phone/feature phone average and 57% smartphone average)
  • 81% willing to check account balances or recent transactions on their device
  • 66% willing to pay bills on their device
  • 63% willing to transfer money between accounts on their device
  • 55% willing to use mobile app from bank/finance service provider
  • 54% willing to receive informative text messages from their bank
  • 50% willing to pay credit card bills on their device
  • 44% willing to deposit checks using device camera
  • 37% willing to accept payments on their device
  • 34% wiling to send money through their device

What was that? Yeah we agree, those are pretty crazy stats!

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