Mobile is inherently social. Mobile devices are always with you allowing the instantaneous ability to share what you are watching, reading, or doing. This is definitely true with mobile advertising.
Give a user an engaging ad and an opportunity to do something with it, and they do- to the tune of a high click-through rate. As we reported in our Q2 Rhythm Insights, mobile full-page ads in the Rhythm network with social media interactivity experience the highest CTR- 9.6%. A 57% increase over full-page ads without social media interactivity. So yes, mobile = social. It's true, check our math!