Much like O'Doyle, Mobile Rules! Specifically, in-stream mobile video rules over its online equivalent. As we reported in our Q2 Rhythm Insights Report, completion rates for in-stream video ads on mobile are up to nearly 30% higher than those being reported online.
In long form video content, average mobile complete rates on Rhythm's network out perform online by 6%, in short form content mobile complete rates are 27% better. Rhythm in-stream video has an average 87% completion rate. Engagement like that makes Rhythm's premium mobile in-stream video ads the crème de la crème for brand advertising! Online is better? No, Mobile is better!