As a part of our commitment to leadership in mobile advertising, members of the Rhythm team are active in the following associations including the Mobile Marketing Association, the Mobile Entertainment Forum and the International Multimedia Telecommunications Consortium. Ujjal Kohli, CEO of Rhythm NewMedia, is an elected member of the MEF Americas Board of Directors.

	Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technologies. The MMA is a global organization with representation in over twenty countries. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.
	Mobile Entertainment Forum (MEF) The MEF is a global trade association representing all participants in the mobile entertainment value chain interested in driving the industry's evolution and commercial potential through collaboration, consultation and promotional activities. MEF is committed to reducing the barriers to entry into the innovative mobile entertainment market, thereby encouraging entry by new businesses and increasing competition and growth to the benefit of all industry players and consumers.
	International Multimedia Telecommunications Consortium (IMTC) IMTC is an international community of companies working together to facilitate the availability of real-time, rich-media communications between people in multiple locations around the world. Rich Media refers to converged communications sessions that incorporate voice and one-way (or two-way) data and one-way (or two-way) video. Members of this community include Internet application developers and service providers, teleconferencing hardware and software suppliers, telecommunications companies and equipment vendors, end users, educational institutions, government agencies and non-profit corporations.